Research & Analysis

    When you need facts

    We research practitioners and buyers to provide critical real-world data that helps you and your prospects make informed decisions. We combine our research data with our understanding of technology and market trends to provide you with an independent perspective to help you better understand your customers’ challenges and future investment plans.

    Survey Design — ensuring that we get the answer to your questions

    Data Collection — ensuring that we ask the right people

    Data Analysis — extracting the story from the data

    Custom Content — presenting the story in the most compelling manner with prose, pictures, videos, and live presentations

    Advisory

    When you need an independent perspective and guidance on strategy

    We research and analyze the market, technology, marketing, and corporate strategies to provide you with an indpendent perspective.

    Micro Technology Trends— to help inform your product-level decisions

    Macro Technology Trends — to help inform your product strategy

    Macro Industry & Economic Trends — to help inform your corporate strategy

    Corporate Messaging & Positioning — to help you tell the story of your business

    Product Messaging & Positioning — to help you tell the story of your products

    Content

    When you need to communicate

    As independent industry influencers, we create high-quality, compelling, and succinct thought leadership that educates, informs, and inspires your prospects and motivates them through their buyer’s journey.

    White Papers — Long and short-form thought leadership

    Technical Validations — when you need independent third-party validation of your technical value propositions

    Economic Validations — when you need independent third-party validation of your economic value propositions

    Infographics & Videos — graphics & video to make your data more enaging and easier to understand

    Webinars, Panels, & Live Presentations — when you need real-time, interactive thought leadership